KEEBLER DOESN'T WANT YOU TO KNOW....
that numbers can be deceiving. On the front of a box of Reduced-Fat Club Crackers-in large yellow letters-you'll find the claim, "33% less fat than Original Club Crackers." The math is accurate. The original product contains 3 grams of fat per serving, while the reduced-fat version has 2 grams. So, statistically, it's a 33% difference.
But, is it meaningful? And why doesn't Keebler tout that its reduced-fat cracker has 33% more carbs than the original? Maybe the company simply doesn't want you to know that when it removes 1 gram of fat, it replaces it with 3 grams of refined flour and sugar-hardly a healthy trade off!
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